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ELF Cosmetics Teams Up With Meghan Trainor and The Weather Channel for Digital Campaign to Promote Halo Glow Liquid Filter

The Gen Z brand’s holy grail product is back in stock after a waitlist of over 75,000 names.

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By: Lianna Albrizio

Associate Editor

Gen Z makeup brand ELF Cosmetics is kicking off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel and brought to life with Grammy Award-winning singer, songwriter and multi-instrumentalist, Meghan Trainor.   Dubbed a “special radiance report,” Trainor breaks news on an “elfing” glow storm approaching as the brand’s holy grail product, Halo Glow Liquid Filter, is back in stock on elfcosmetics.com following a waitlist of over 75,000 names....

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